Sirenella Press’s Illustrated Brand Design: The Backstory
Meet Sirenella.
She’s the pretty mermaid at the crux of my independent publishing brand, Sirenella Press.
Her name, ‘Sirenella,’ is an ode to who she quintessentially is … a whimsical siren and true maid of the visual sea.
Sirenella swims in the fields of my imagination and splashes creativity around in my head. She also loves to draw and to dream while frolicking along my mind’s foamy shores. But mostly, she aspires to share her doodled treasures with those most drawn by her visual charms.
🧜🏽♀️
I dreamed up this Sirenella character at the heart of my publishing brand during the first year of my MFA.
At the time, my digital painting class instructor tasked the students to come up with a 1-panel scene showcasing a theme and a character(s) of our own making.
The idea was to have something foundational from which we could spin-off as a 6-panel story later on in the semester.
I remember the first concept that came to me was one of a beautiful mermaid held captive by the evil ocean king, Carcharodon Carcharias.
As my MFA continued, I never forgot about my Sirenella character.
I knew I’d do something special with her one day.
Which brings us right back to the design of my publishing brand, which celebrates Sirenella’s backstory and renewed purpose.
As mermaids are fantastical creatures — ones which have captivated the hearts and minds of many throughout millennia — I thought the Sirenella character was well suited for this branding job 🙂
In fact, I wholeheartedly felt her mermaidness was a fitting symbol for a small publishing brand aspiring to share whimsical ideas, tales and rhymes, adult comics, and even stories for children’s books (I know, I’m dreaming kinda big here).
So off I went, sketching and doodling what the Sirenella character for my publishing brand could look like.
I narrowed my original concept down to the version below:
Though this original version (above) received a positive response upon launch, I later decided I needed a more simplified look for my Sirenella Press brand.
The newest version of my Sirenella character is the one I’m using now which I’m really happy with for now.
Does your brand have an illustrated character? What is their backstory? Please share on Instagram of Facebook!
Yours in art and creative expression,
PS – Need help with an illustrated brand design concept?
Or need an illustrated character developed for your visual project?
I can help. Let’s get a conversation started.
2025 🍾 let`s do this
new designs for 2025 💫👇🏾
exciting and fresh mixed media-inspired designs (with playing cards theme) will soon be available 🙏🏽 designs feature hand-stamped original illustrations and collaged elements.
check back soon 💎
#creatorpreneur #creativeentrepreneur #mixedmediart #mixedmediacollage #mixedmediaartwork #playingcards #playingcardsart #surfacedesign #downloadableart
new designs for 2025 💫👇🏾
exciting and fresh mixed media-inspired designs (with playing cards theme) will soon be available 🙏🏽 designs feature hand-stamped original illustrations and collaged elements.
check back soon 💎
#creatorpreneur #creativeentrepreneur #mixedmediart #mixedmediacollage #mixedmediaartwork #playingcards #playingcardsart #surfacedesign #downloadableart
each new year centers around pending change and new beginnings; so i`ve been thinking about how internal and external change(s) impact our sense of art and creativity (interests, styles, intentions & direction) 🤍 how about you? how is pending change or the dawn of a new year influencing your artistic ideas and creative experiences?
#artislife #artislifestyle #creativeminds2024 #changeisgood #changeiscoming #artjournal #artjournaling #creativejournaling #inspiration #journalinginspiration
each new year centers around pending change and new beginnings; so i`ve been thinking about how internal and external change(s) impact our sense of art and creativity (interests, styles, intentions & direction) 🤍 how about you? how is pending change or the dawn of a new year influencing your artistic ideas and creative experiences?
#artislife #artislifestyle #creativeminds2024 #changeisgood #changeiscoming #artjournal #artjournaling #creativejournaling #inspiration #journalinginspiration
imagination at work ✨
the ability to see a single object beyond what it actually is to what it potentially could be is a core teaching of my new visuality ethos 🙏🏽 this new year, practice expanding and nourishing your own visuality with me! deets after the holidays 💎
#mixedmediaartwork #mixedmediaartist #mixedmediajournal #mixedmediaonpapper #imaginationiseverything #artisticlifestyle #coachinglife #coachinginspiration
imagination at work ✨
the ability to see a single object beyond what it actually is to what it potentially could be is a core teaching of my new visuality ethos 🙏🏽 this new year, practice expanding and nourishing your own visuality with me! deets after the holidays 💎
#mixedmediaartwork #mixedmediaartist #mixedmediajournal #mixedmediaonpapper #imaginationiseverything #artisticlifestyle #coachinglife #coachinginspiration
#mixingthingsup a bit for 2025 💎🤍
#happyholidays #somethingnew #mixedmediaart #mixedmediaartist #mixedmediajournal #newyear2025
#mixingthingsup a bit for 2025 💎🤍
#happyholidays #somethingnew #mixedmediaart #mixedmediaartist #mixedmediajournal #newyear2025
5 creative space tips 💫👇🏾
The 5 tips (shared in my #igreel 🎥) work even if your #creativeworkspace isn’t related to art at all.
The ultimate goal is this👇🏾
💎 to design a creative space that reflects your:
📌 commitment and
📌 unrelenting passion (for your craft)
… while conveying a sense of
📌 sass,
📌 style,
and soul 🔥
… that motivates and inspires YOU to no friggin’ end 💎
Best of all, these tips help you fire 🔥up your whole flair *without* having to spend a single dime 🙏🏽
… because believe me: you’re already plenty rich 💡💰💡with ideas and imagination … you just have to cultivate your creative assets to yield max returns ✊🏾🙌🏽🙏🏽
LOVED this?
👉🏾 HIT ❤️ like
💫 FOLLOW @mayrayadirstudio for more
👀 SEE my Stories
💌 SIGN UP for email inspo (🔗 in bio)
🎁 SHARE w others
🗣️ DM or comment to continue the convo!
#creatorpreneur #creativeentrepreneur #creativespace #creativespaces #creativespacestudio #workingspace #tipsforsuccess #workspacedesign #workspaceinspo #artstudiolife #artstudiodesign #artstudiospace #artstudiodecor #artstudiopro
5 creative space tips 💫👇🏾
The 5 tips (shared in my #igreel 🎥) work even if your #creativeworkspace isn’t related to art at all.
The ultimate goal is this👇🏾
💎 to design a creative space that reflects your:
📌 commitment and
📌 unrelenting passion (for your craft)
… while conveying a sense of
📌 sass,
📌 style,
and soul 🔥
… that motivates and inspires YOU to no friggin’ end 💎
Best of all, these tips help you fire 🔥up your whole flair *without* having to spend a single dime 🙏🏽
… because believe me: you’re already plenty rich 💡💰💡with ideas and imagination … you just have to cultivate your creative assets to yield max returns ✊🏾🙌🏽🙏🏽
LOVED this?
👉🏾 HIT ❤️ like
💫 FOLLOW @mayrayadirstudio for more
👀 SEE my Stories
💌 SIGN UP for email inspo (🔗 in bio)
🎁 SHARE w others
🗣️ DM or comment to continue the convo!
#creatorpreneur #creativeentrepreneur #creativespace #creativespaces #creativespacestudio #workingspace #tipsforsuccess #workspacedesign #workspaceinspo #artstudiolife #artstudiodesign #artstudiospace #artstudiodecor #artstudiopro
