Before launching my creative writing, visual art, and publishing practice, my background focused on 3 key areas*: writing, design, and strategy.
(* for a range of brands, projects, products, ad agencies, and campaigns since 1995)
Design & Creative
I can design just about anything for digital and/or traditional campaigns. This breadth of rich experience is what I draw from now when I’m leading workshops, coaching clients, and producing my own published works.
As the creative lead for clients and brands across the years, I’m well versed in managing end-to-end design processes (and teams) for varying projects. Today, this solid foundation guides my own publishing endeavors.
I’ve designed intuitive interfaces and empathic experiences for users over the past 15 years. I also spent close to 10 years leading domestic and offshore UX teams on behalf of small business, medium, and enterprise clients.
Social Media Design
As a senior social media strategist, content design for campaigns is another facet of visual communications I’ve led for brands since social media first became a vital staple in the digital marketing space.