Past Experience |

Creative writings of MAYRA•YADIR, an artist who writes & a writer who practices art. Site includes resources & inspiration for creative writers seeking to expand and cultivate their creativity and stretch further their self expression.

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Past Experience

MY CAREER SPANS ACROSS MULTIPLE INDUSTRIES

Before launching my creative writing, visual art, and publishing practice, my background focused on 3 key areas*: writing, design, and strategy.

(* for a range of brands, projects, products, ad agencies, and campaigns since 1995)

Design & Creative

Communications Design

I can design just about anything for digital and/or traditional campaigns. This breadth of rich experience is what I draw from now when I’m leading workshops, coaching clients, and producing my own published works.

Creative Direction

As the creative lead for clients and brands across the years, I’m well versed in managing end-to-end design processes (and teams) for varying projects. Today, this solid foundation guides my own publishing endeavors.

Experience Design

I’ve designed intuitive interfaces and empathic experiences for users over the past 15 years. I also spent close to 10 years leading domestic and offshore UX teams on behalf of small business, medium, and enterprise clients.

Social Media Design

As a senior social media strategist, content design for campaigns is another facet of visual communications I’ve led for brands since social media first became a vital staple in the digital marketing space.

WRITING & CONTENT

There’s not much I haven’t authored for clients.

This includes business plans, speeches, press releases, marketing emails, newsletters, entire websites, blog and social media posts, brand narratives, video scripts, ad copy, and pretty much *anything* more you can think of — I’m certain I’ve written it. Yet as much as I’ve enjoyed writing for clients, I’m beyond thrilled to now be writing for my own publishing projects.

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